Companies and individuals work hard to create business opportunities to build on a successful business. Understanding this, Ross helps them protect their business and realize the gains of their efforts by developing the proper IP strategy. “It’s important to understand the goals of each business, and focus the business’ IP strategy in a direction that helps meet those goals,” Ross says. “When I’m advising larger financial services or medical device clients, I have a different approach than, say, smaller tech startups.”
In successfully prosecuting utility patent applications, design patent applications, and trademark applications for his clients, Ross has gained valuable experience in both foreign and domestic prosecution. After the patents or trademarks have been obtained, Ross also works with clients to develop the proper licensing or litigation strategy for protecting their rights. In fact, Ross has spent nearly 10 years supporting litigation and licensing efforts.
Ross has valuable experience formulating and executing post-grant strategy on behalf of his clients as well. “Due to your limited opportunity to convince an adverse party of your position, whether it be an Examiner in a reexam or a company in litigation, going in with the proper strategy is 90% of the battle,” Ross reminds his clients. “Preparing the proper initial strategy for success to drive the variables toward improving your position in litigation or licensing discussions is always fact intensive. You have to spend the right amount of time upfront.”
Ross understands the technological, legal, and business aspects of inventions that leverage electrical and computer systems. For example, he is familiar with computer hardware and software, mobile devices (e.g., apps, cell phones, tablets, etc.), medical devices, wired and wireless networking systems (e.g., Wi-Fi, Bluetooth, NFC, Zigbee, etc.), telecommunications systems, machine learning, artificial intelligence, load control systems, and manufacturing systems. Having been exposed to a substantial breadth of industries, including financial services, software development, home automation, medical device, and telecommunications, Ross has the ability to tailor strategies to specific market segments.
Prior to practicing law, Ross worked as a software developer and technical support expert to learn the ins and outs of the technology he helps protect today. While in law school, Ross was an Executive Editor of the Syracuse Law Review and Associate Editor of the Syracuse Science and Technology Law Reporter.